Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions

In an uncertain economic situation marked by the COVID-19 pandemic, economic growth is difficult to predict, people\u27s purchasing power is falling, and many companies have collapsed. However, some small business actors can survive and thrive. They carry out various innovations, strategies, and actions according to the situation, including digital transformation. This study investigates the role of culinary sector entrepreneurial leaders in digital transformation and their impact on business success. The research uses a confirmatory survey method. Research objects are the leaders of small businesses in the culinary field in Bandung, Indonesia. The number of samples is 168 culinary entrepreneurs, and the samples are collected through snowball sampling. The results of the study show that entrepreneurial leadership has a positive effect on business success and corporate digital transformation. Digital transformation also has a positive influence on business success. Simultaneously, entrepreneurial leadership and digital transformation positively affect business success. The role of entrepreneurial leaders is not only in business success but also in dominant changes in company operations, such as the use of digital technology

Digital Atmosphere dan Loyalitas Konsumen: Bukti dari Kota Santri

One of the biggest digital adoptions in marketing is the emergence of marketplaces. Several marketplaces are operating in Indonesia, including Tokopedia. Tokopedia has collaborated with the government to develop traditional markets and to encourage MSMEs in the student city of Tasikmalaya (Tasikmalaya city and district). Tokopedia has the highest number of visitors, but it is below its competitors in purchase transactions. The main reason is the high bounce rate; consumers look at the application for a while, then exit again. Theoretically, this problem is known as digital atmosphere. We conducted two pre-surveys to ensure that there were problems. This study investigates these problems and relates them to consumer loyalty. The research was carried out from February 2022 – May 2022 using quantitative descriptive methods. The data were collected using an online questionnaire (G-form) and social media assistance. The total sample is 190 respondents. Analysis of the data using the average test and regression. The results of the study conclude that the digital atmosphere has a positive effect on consumer loyalty. This research also proves that improving the digital atmosphere in the marketplace on an ongoing basis will increase the number of consumers and sales transactions of shops selling within the marketplace. For marketplace managers who want to increase the number of visitors and real transactions from consumers, using the indicators listed in the article's contents is highly recommended. This research needs to be continued for other cities in Indonesia and developed from the perspective of entrepreneurs.Salah satu adopsi digital terbesar pada bidang pemasaran munculnya marketplace. Ada beberapa maraketplace yang beroprasi di Indonesia, diantaranya Tokopedia. Tokopedia telah berkerjasama dengan pemerintah untuk mengembangkan pasar tradisional serta untuk mendorong UMKM kota santri Tasikmalaya (Kota dan kabupaten Tasikmalaya). Tokopedia memiliki jumlah pengunjung terbanyak, namun dari transaksi pembelian dibawah pesaingnya. Penyebab utamanya karena tingkat bounce rate yang tinggi, konsumen melihat aplikasi sebentar, kemudian keluar lagi. Secara teoritis permasalahan tersebut dikenal dengan istilah digital atmosphere. Kami melakukan dua kali pra-survey untuk meyakinkan permasalahan yang terjadi. Penelitian ini  menginvestigasi permasalahan tersebut dan merelasikannya dengan loyalitas konsumen. Pelaksanaan penelitian bulan Februari 2022 – Mei 2022 dengan menggunakan metode deskriptif kuantitatif. Data-data diambil dengan kuesioner secara online (G-form) dan bantuan sosial media. Total sampel 190 responden. Analisis data menggunakan uji rata-rata dan regresi. Hasil penelitian menyimpulkan bahwa digital atmosphere berpengaruh secara positif terhadap loyalitas konsumen.  Penelitian ini juga membuktikan bahwa meningkatkan digital atmosphere pada marketplace secara berkelanjutan akan meningkatkan jumlah konsumen dan transaksi penjualan toko-toko yang berjualan didalam marketplace tersebut. Pengelola marketplace yang ingin meningkatkan jumlah pengunjung sekaligus traksaksi real dari konsumen, penggunaan indikator yang tertera pada isi artikel ini sangat diajurkan.  Penelitian ini perlu dilanjutkan untuk kota-kota lain di Indonesia dan dikembangkan dari perspektif pengusaha. &nbsp

Pengaruh Employee Engagement Terhadap Employee Performance (Studi Kasus pada PT XYZ Bandung)

Tujuan- Penelitian ini bertujuan untuk memberikan gambaran mengenai employee engagement dan employee performance serta bagaimana pengaruh employee engagement terhadap employee performance di PT XYZ Bandung. Desain/Metodologi/Pendekatan- Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif, menggunakan teknik simple random sampling dengan melibatkan 152 responden. Pengumpulan data menggunakan kuesioner yang hasilnya diolah dengan metode deskriptif dan regresi linear sederhana melalui software SPSS 25 Temuan-  Gambaran employee engagement dan employee performance di PT XYZ Bandung masing-masing dalam keadaan “cukup” dan “baik”. Kemudian, terdapat pengaruh secara positif dan signifikan dari variabel employee engagement terhadap employee performance sebesar 37,2%

The Effects of Entrepreneurial Personality to Competitiveness and Corporate Image: A Study on Chocolate Agent Entrepreneurs

This study investigates the entrepreneur personalities of chocolate agents and their effect on competitiveness and corporate image. The object of the study is chocolate agent resellers which are spread throughout Indonesia. The total sample is 110 entrepreneurs who work as company agents. The method used is survey confirmatory method. From this research, seven entrepreneurial personalities that can increase competitiveness and corporate image are found. The practical implication is that companies' managerial need to set up criteria for agent recruitment and to be selective in choosing agents.  The chosen agents must be trained continually to develop their personality traits such as the ability to think positively, develop leadership traits, be open-minded, have consciousness of the importance of business, be friendly, give good service, be independent, and be able to reach targets. Keywords: Entrepreneur Personality, Competitiveness, Corporate Image, Company Agents JEL Classifications: D41, D91, L26 DOI: https://doi.org/10.32479/irmm.926

Pengaruh Gender terhadap Pengambilan Keputusan di Lingkungan Kerja

In a work environment, employees from the staff level to top management once confront a problem that requires decision-making. Gender is a very influential factor in decision making. Gender defined here is not “gender”. It is the attitudes or attributes of a man or woman that can change over time and working conditions. This study aims to determine the effect of employee gender differences, knowing the ability of employee decision making and to know how much influence gender to decision making in the working environment of PT Jasa Marga (Persero) Tbk. Purbaleunyi Branch. The research method used is descriptive analysis, classical assumption test, correlation analysis, simple regression analysis, and hypothesis test. The sample in this study were 114 respondents consisting of employees of data processing, staff, up to senior officer. Data collection was done by distributing questionnaires and interviewing employees. Based on the results of data, gender and decision making are in good category. The conclusion of this research is gender influence toward decision making 57,3%. Dalam lingkungan kerja, karyawan dari tingkat staf hingga manajemen puncak pernah berhadapan dengan suatu masalah yang membutuhkan pengambilan keputusan. Gender merupakan faktor yang sangat berpengaruh dalam pengambilan keputusan. Gender yang diartikan disini bukanlah “jenis kelamin”. Namun, merupakan sikap atau sifat yang dimiliki seorang pria ataupun wanita yang dapat berubah seiring berjalannya waktu dan kondisi lingkungan kerja. Penelitian ini bertujuan untuk mengetahui dampak perbedaan gender karyawan, mengetahui kemampuan pengambilan keputusan karyawan dan mengetahui berapa besar pengaruh gender terhadap pengambilan keputusan di lingkungan kerja PT Jasa Marga (Persero) Tbk. Cabang Purbaleunyi. Metode penelitian yang digunakan adalah analisis deskriptif, uji asumsi klasik, analisis korelasi, analisis regresi sederhana, dan uji hipotesis. Sampel dalam penelitian ini sebanyak 114 responden yang terdiri dari karyawan data processing, staf, hingga senior officer. Pengumpulan data dilakukan dengan menyebarkan kuesioner dan mewawancarai karyawan. Berdasarkan hasil olah data, gender dan pengambilan keputusan berada pada kategori baik. Kesimpulan dari penelitian ini yaitu adanya pengaruh gender terhadap pengambilan keputusan sebesar 57,3%

E-Service Quality, Customer Trust and Satisfaction: Market Place Consumer Loyalty Analysis

Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices

FAKTOR KUNCI KEBERHASILAN RITEL MODERN DI INDONESIA

Penelitian ini bertujuan mencari faktor kunci keberhasilan ritel modern kelompok minimarket dan faktor apa yang menjadi daya tarik bagi konsumennya. Objek penelitian adalah semua ritel modern/minimarket dan beroperasi di Kota Cimahi, Jawa Barat. Sedangkan subjek penelitiannya adalah semua konsumen ritel tersebut. Total konsumen menjadi responden ada 388 responden. Untuk mendapatkan hasil maksimal, digunakan metode penelitian deskriptif dengan pendekatan kuantitatif. Analisis data memakai analisis faktor, uji rata-rata dan test rank. Hasil penelitian diperoleh informasi ada 10 faktor penentu keberhasilan ritel modern, yaitu: strategi bisnis ritel, tampilan fisik ritel, citra ritel, merchandise & assortment, komunikasi yang dipercaya, efektivitas teknologi pembayaran, customer service, media promosi, profesional SDM, jaminan pembayaran. Faktor dominan penentu keberhasilan ritel modern berupa efektivitas penggunaan teknologi pembayaran dan tampilan fisik toko/ritel. Faktor tersebut adalah kunci yang menyebabkan ritel modern disukai konsumen

Investigation of Business Capital and Product Innovation in Culinary Business Development: Evidence from a Densely Populated City

Micro-enterprises have a great position and contribution to the Indonesian economy. The phenomenon in the research area is that micro-businesses in the culinary sector prefer using owner's capital even though micro-businesses lack funds. Complicated requirements and procedures for bank sources of funds make them reluctant to seek additional sources of funds from banks. As a result, the innovations that occur do not run smoothly, and they tend to clone each other, especially in terms of taste, packaging, price, and service. This study investigates the role of business capital, product innovation, and its relationship with the culinary sector business development in a densely populated small town, Cimahi City, Indonesia. An explanatory survey method was used in the study in order to provide explanations and phenomena. The data was taken using the G-form and social media, a sample of 260 respondents. Data analysis used mean tests and regression tests. This study found that business capital and innovation positively impact business development. The partial test also showed that each variable positively affected micro-enterprise development in the culinary sector. The research results are helpful for business actors in terms of venture capital and product innovation use. The innovation cloning is required when funds and knowledge are limited. Future research must be developed and implemented using the same concept on SMEs at various levels and sectors. To help micro-enterprises, the government can play a significant role through real policies favouring SMEs

Peran Strategi Bisnis dalam Meningkatkan Keunggulan Bersaing di Industri Fashion

This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the Fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs Fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage

Peran Adopsi Teknologi Media Sosial terhadap Niat Berwirausaha Mahasiswa Rekayasa Politeknik Negeri Bandung

Social media among Politeknik Negeri Bandung (Polban) engineering students is commonly used in carrying out daily activities. It mostly related to students's social activities. Social media among engineering students has not been aimed at supporting economic value activites such as entrepreneurship. In fact, students have been taken information technology and entrepereneurship courses during their study. This research aims to reveal the extent to which the adoption of social media technology by Polban engineering students affect on entrepreneurial intention. This research used a quantitaive approach by distributing 317 questionaires to Polban engineering students who met the criteria. Data were processed using multiple regression methods to see the influence's size of adoption of social media technology on entrepreneurial intentions. The result of this research provide an up-to-date overview of effect of adoption of secial media technology in increasing the growth of entrepreneurial intention among Polban engineering students